Focus Areas: 
Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media

Designing MyUnionPrinter.com was an exciting opportunity to create a platform that seamlessly blends functionality with a user-centric aesthetic. From the outset, our goal was to reflect the values of quality, trust, and union pride that MyUnion stands for. The design emphasizes clarity and accessibility, with a clean, modern layout that guides users effortlessly through the site. We carefully selected a color palette and typography that evoke professionalism while maintaining a welcoming, approachable feel. The visual elements, such as icons and imagery, were designed to reinforce the brand's identity and support the content, ensuring a cohesive experience across the site.

On the user experience side, we prioritized intuitive navigation and streamlined the process for finding and ordering union-printed materials. We incorporated feedback loops and user testing to refine the flow, ensuring that even first-time visitors could easily access the information they needed and complete transactions without friction. The mobile-responsive design was a key focus, allowing users to interact with the site smoothly on any device. Overall, the design and UX decisions were driven by a commitment to delivering a site that not only meets the functional needs of the users but also resonates with the values of union craftsmanship and reliability that MyUnionPrinter.com embodies.

Focus Areas:
Creative Direction, Logo Development, Branded Materials, Web Design, UI/UX, Promotional Materials, Social Media

I have worked with Lembo Consulting Group since 2014 for projects on-and-off through the years. Mark’s team of IT ninjas needed a brand update, new creative for their website, as well as presentations and environmental graphics. I dove in, creating cohesive visuals and a consistent color and typography family to use across their materials moving forward.

Focus Areas:
Creative Direction, Logo Development, Branded Materials, Web Design, UI/UX (Spec)

FoodFuel was a product created to assist people who were focused on weight-loss stick to their goals by using data and metrics tied to their health provider. The product was built as a proof of concept and would have user groups that range from admins, end-users, doctors, care staff, kitchen staff, and more.

Focus Areas:
Creative Direction, Web Design, Branding, User Interface (SPEC)

Worldways Social Marketing reached out with the hope to tackle a redesign for a website, as well as a light refresh of their brand. They loved their logo but wanted to pull some elements together to tell a story more cohesively across all their mediums. I spent time creating mockups for multiple pages, but the project was cut short due to budget changes in Q1 of the following year.

Focus Areas:
Logo Exploration, Web Design, Branded Materials
(Contract with Worldways Social Marketing)

Worldways Social Marketing reached out to me to take on a branding effort for a Social Impact entrepreneur who was looking to work with organizations to amplify and accelerate their social impact. Their services span from corporate social responsibility strategy development, environmental best-practices and implementation, purpose-based marketing and communication, impact assessment and advocacy. I worked with Worldways to develop their Logo, Branded visuals, Typography, Colors, and design their Website.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas: 
Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media

Worldways Social Marketing contacted me about working through a fully scoped project from Branding to Website design. Work started in refining the visuals for their logo and creating a unified visual language with a fresh color palette, refreshed brand assets, updated typography, and a new set of design elements to guide the creative across mediums. All of these elements came together to tell a story cohesively across Print, Digital Ads, Magazine ads, A newly refreshed website, promotional materials, and more.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.