Focus Areas: Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

Postal is a B2B offline specialist. In April of 2023 I started as their brand designer to develop anything and everything related to their brand: from event materials, digital graphics, social media, to Event materials, Conference Booths, and Podcast graphics. Postal’s needs are diverse.

Focus Areas: Utilizing Design System, Branded Materials, Promotional Materials, Social Media

Every year, Postal shares out a free corporate gift guide with suggestions based on personas like, “For the CEO who has everything” or “For the lead that got away” for all your B2B needs. This was a fun project, as we were able to break out of the core brand a bit and have fun, while still incorporating core brand attributes like color, typography, and UI elements that feel familiar to the Postals Marketplace. You can download your copy of the guide here

Focus Areas:
Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media (Contract with Worldways Social Marketing)

In the Spring of 2021, Worldways Social Marketing approached me about working through a multi-channel campaign for a partnership of local hospitals and caregivers across Aquidneck Island. The brief called for using local leaders of the community to promote vaccinations to get back to the “new normal.” A photoshoot was done with local leaders, and the rest was history after that. I built out a fantastic body of work that was displayed across Newport County in bus shelters, billboards around town, print ads, referral palm cards were placed in community health centers and hospitals, and banners were created for in-person events to promote the effort.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas:
Creative Direction, Branded Materials, Report Development, Illustration, Data Visualization.

Worldways Social Marketing contacted me about developing a nearly 60 page report for the South County Healthy Bodies Healthy Minds initiative. Their main goal was to distill dry information about the current status of behavioral health and well-being in the area into a digestible and engaging report for all to read.
The report was shared with the public in October of 2020, with praise coming from U.S. Sen. Jack Reed (D-R.I.) who joined the panel and called the plan “incredibly far-sighted and thoughtful” and a model for the state and the country. You can check out the full report here.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas:
Creative Direction, Design System, Branded Materials, Promotional Materials

This booklet is a resource for practitioners, parents, and teenagers in Rhode Island, focusing on mental health awareness and resilience for adolescents.

Focus Areas:
Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Web Design, Video Production, Promotional Materials, Social Media, Product Photography, Lifestyle Photography, Portrait Photography.

I’ve been working with the Almeida family, an institution in Swansea, MA since 2015. They were getting poached by a large corporate entity to run their website. I told them I could completely revamp their website, supply high-quality photography on a recurring basis, and manage their social media presence and advertising for their assorted ventures. Fast-forward to today: their Social media pages have grown by thousands of followers, grown from just Facebook to Instagram and TikTok. During the Pandemic, I worked with the farm to open a curbside pickup business since there were shortages in our area. The program was a success, and the model was held in place until 2021. Working with the Almeida family has and has created demand for agricultural growth in the area, and recognition of the importance of farms by a broader set of the community.

A collection of photography taken while servicing the Almeida’s account over the past 7 years.

Focus Areas:
Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

Almeida’s Earth Bar was created in 2020 by the Almeida family looking to branch out to the community to offer healthy alternatives to fast food in the area. They setup a food truck on their property, and were consistently serving fresh made smoothies with fruits and veggies right from their own fields. The family continued the venture until 2022, when they decided to disband the smoothie business and focus on their brick and mortar efforts.

Focus Areas:
Creative Direction, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media, Fundraising Visuals

During the Pandemic, Massachusetts Covid Vaccination Help reached out to me to create a Brand and materials to get the message out to folks who were trying to schedule vaccine appointments in underrepresented and underserved communities. I dove in and got to work on handouts that were given to people all across the state. I translated the materials into 8 languages, and created logos for each to remove the barrier to understanding the mission of the organization. The campaign caught fire, getting media coverage locally and nationally on NPR. MCVH fielded over 27,000 submissions for help and booked over 14,000 appointments in the depths of the pandemic.

All work was done pro-bono.

Focus Areas: Creative Direction, Design System, Branded Materials, Packaging and Materials

Via a 3rd party, I worked up options for sustainable packaging for a Cannabis company; specifically for Resin and Rosin product.

Packaging was created, as well as mockups to present to the client.

Focus: Illustration

Linda, an extremely successful business woman in MA requested a “timeless” illustration of her headshot for use on all her professional emails, and other forms of digital presence. Linda was a great client, and greatly understanding of Illustration being a stretch goal for me creatively. She was super pleased with the illustration after round 1 and had minimal changes. If you’d like to have a line illustration done for your professional headshot, reach out!

Focus Areas:
Brand Exploration, Logo Development, Brand Development, Out of Home.

In 2016, I worked with Gene Martin, a local politician who was running for a seat on the school board. I developed a fun, and innovative design system that would have him stand out among the crowded field of others engaged in the process.

Focus Areas:
Brand Development and Logo Development (Spec)

In March of 2023, Jackie reached out to me about creating a brand for her campaign for Commissioner of Precinct 1 in El Paso, Texas. After whipping up a questionnaire and combing through the answers, I pulled together some concepts that I knew would resonate with her and the locals of El Paso.

She wanted to avoid the usual tropes like Mountains and Stars and focus on the natural beauty of the area. We landed on cactuses, as there are many species indigenous to the area; and most importantly, Cactus flowers. After a few rounds of design we landed on a bright, bold, and youthful logo and color palette that will stand out amongst the others in her space.

While this is not the final production piece, I was really proud of the execution, and think the final route will give her an edge on brand recognition going into the election.

Focus Areas:

Creative Direction, Brand Development, Logo Development, Advertising Spec, Social Media, Donation Forms

(Contract with Fireside Campaigns)

In March of 2023, Fireside reached out to me about creating a brand for West Hollywood Mayor and Congressional Candidate, Sepi Shyne. Armed with a beautifully detailed questionnaire, I jumped in and relished the freedom to execute a new, edgy, and different concept for a young progressive candidate. After a few rounds of designs for her logo, We landed on a product that was entirely different from anything that was in the congressional field. Using punchy gradients, a palette that balances vibrant greens and pinks with deep, rich purples, and typefaces that were organic but also sharp and angular; the brand feels fun, intentional, serious, and youthful all at the same time.

All work presented is attributed to Sepi Shyne for Congress and Fireside Campaigns

Focus Areas:

Branded Materials, Print Design, Presentation Development

Rick and Caryn own a resilient consulting agency based out of the Midwest. As long-time clients, i’ve seen the evolution of their brand for nearly a decade and with a recent redesign of their logo, they needed a new professional design suite. This included a business card design, letterhead, as well as presentations for their consulting workshops.

Focus Areas:
Direct Mail, Brand Development, Illustration

Worldways reached out to me to design a seasonal direct-mail postcard for the Women’s Resource Center of Aquidneck Island.
The Women’s Resource Center’s mission is all about leading domestic violence prevention through the empowerment of individuals and the community by providing advocacy, education and support services. They are integral to the community, as they are the only dedicated domestic violence shelter in the area. In order to keep their doors open, they need support from the community and others through donations. I’ve been lucky enough to design their seasonal pleas for the past 4 years, and included two of my favorites.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.