Creative Direction, Design System, Branded Materials, Photoshoot Direction, Environmental Design, UI/UX, Web Design, Storyboarding, Video Direction, Multichannel Campaigns, Promotional Materials, Email Design, Social Media

Leading the in-house creative effort for ActBlue from 2015 through April 2023 was both a career-defining challenge and an opportunity to shape one of the most recognized brands in progressive politics. What began with a simple wordmark and limited color palette evolved into a comprehensive design system spanning print, digital, video, events, and environmental design.

As the brand matured, I directed initiatives that brought ActBlue’s mission to life across every touchpoint — from conference booths and promotional campaigns to web and email design, photography, and storytelling. I also collaborated closely with architects and contractors to brand both ActBlue office locations in Somerville, MA, ensuring the physical spaces embodied the same creativity and purpose as the organization itself.

A major milestone came with the reimagined brand rollout at SXSW 2023, where a refreshed visual identity debuted to great reception. I developed the foundational elements — including the new wordmark, icon, color palette, icon library, and initial layout specifications — while my team in translated that system across digital, video, experiential executions, and expounded upon it to where it continues to this day.

Building this program from the ground up was one of the most rewarding experiences of my career — a true blend of strategy, storytelling, and collaboration that elevated ActBlue’s creative voice and impact.

In 2025, DesignRush recognized AB as one of the year’s top logo designs.

All work presented below is attributed to ActBlue and ActBlue Charities. SXSW Work was executed by internal creative team under brand guidance established by new icon and wordmark.

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials

When Ashley, the owner of GetFit in Bridgewater, reached out to M Design Co., she was looking for a fresh, professional logo to replace the one her gym had quickly thrown together years ago. With only a week to deliver, M Design Co. embraced the challenge, crafting a sleek, modern design that embodies GetFit’s energy and commitment to fitness and community. The new logo features bold typography and clean, dynamic elements, creating a timeless identity that aligns perfectly with Ashley’s vision. It was a fast-paced project, but the result is a brand that will stand strong for years to come.

Creative Direction, Logo Design, Iconography, Color Development, Event Design, Brand Activation

Designing the identity for HausParty by Hauslane was an opportunity to translate a bold product-focused brand into an energetic event experience. Created as a promotional platform to celebrate innovation in kitchen design, HausParty needed a visual system that felt fresh, dynamic, and unmistakably connected to Hauslane’s parent brand.

The project began with logo and icon development, crafting a mark that captured the playful energy of the event while maintaining the polish and credibility of the Hauslane name. The design leaned on clean geometric forms and confident typography, balancing professionalism with approachability.

A vibrant color palette was introduced to differentiate HausParty from the core brand and to evoke a sense of fun and celebration. This system carried through to the event’s promotional displays, signage, and environmental graphics, ensuring a cohesive experience from digital invites to in-person activations.

Ultimately, the HausParty identity brought a sense of movement and excitement to Hauslane’s event strategy — a bold, modern expression that reflects creativity, connection, and the joy of coming together under one roof.

All work presented below is attributed to Merlot Marketing and was completed on a contract basis.

Focus Areas:
Creative Direction, Logo Concepts, Brand Identity Exploration

The Aquidneck Resilience logo development was an exploratory exercise focused on capturing themes of strength, adaptability, and community. Several logo concepts were created, blending natural motifs and geometric forms to reflect resilience and connection to the island.

Though these concepts were not used in the final execution, the process helped clarify the visual direction and deepen the brand’s storytelling potential. This collaborative exploration informed future design decisions and strengthened the overall identity of the initiative.

FOCUS: Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media

The Newport Paddle Festival is a fun day of learning, skill development and community building among Rhode Island paddlers. It also brings together the paddling community and nonprofit organizations focused on the environment and access for all. Whether a new or experienced paddler, there is something for everyone.

Brand development began in June, where we figured out the core elements and needs for the event which was less than 60 days away. I wanted to fully encompass the elements of paddle craft but also create a brand that would be evergreen for use in future iterations. This being my first festival, I thought through all elements and how this project could scale in the future to larger format signage, way finding systems, promo materials, and social assets.

Sponsors included The Newport Harbormaster, the U.S Coast Guard Auxiliary, and the Kayak Centre. Featured nonprofits like the Rhode Island Canoe and Kayak Association, Aquidneck Land Trust, Save the Bay, Appalachian Mountain Club and Friends of the Waterfront. Sponsorship support is provided by BankNewport, Discover Newport, Gill Marine, M Design Co. and Reynolds DeWalt.

Logo | Brand: Aquidneck Island Land Trust

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials, Print Design, Style Guide

M Design Co. partnered with the Aquidneck Island Land Trust in November 2024 to revitalize its brand, reflecting the organization's deep commitment to conservation and the future of Aquidneck Island—one of Rhode Island’s most vital natural and recreational landscapes. The project culminated in a comprehensive brand style guide and a visually compelling annual report, unveiled at the Trust’s annual meeting on January 29, 2025. With this foundation in place, the next major phase is a complete website overhaul, designed to be mobile-friendly, fast-loading, and user-focused. A key feature will be interactive trail maps, ensuring that hikers and outdoor enthusiasts can easily navigate and explore the island’s preserved lands.

Focus Areas:
Creative Direction, Naming & Identity, UX/Service Design, Branding Systems for Youth, Community Engagement

When a team of students from the Edward M. Kennedy Academy for Health Careers took on the Aspen Challenge, their mission was clear: to create a tangible solution for one of Boston’s most pressing youth issues — homelessness. Their answer was Streetlight, a free, automated texting hotline designed to help students at their school access support, resources, and hope.

The initiative provides crisis support information, homework help options, inspirational quotes, and housing services, all delivered through an accessible text-based platform that protects privacy and dignity. During the design and development phase, the students conducted a survey that revealed a major gap: while many support services existed, most students weren’t aware of them or didn’t know how to access them discreetly. Streetlight was built to close that gap — using technology and empathy to connect peers to help when they need it most.

“As young people attending a health care school, we care deeply about public health issues. Homelessness is a prevalent health issue that touches all facets of life for young people,” one team member shared during their presentation to the judges.

The creative direction for Streetlight centered on accessibility, empowerment, and anonymity. The name and logo were designed to evoke a beacon of light — guidance in the dark — while the color palette balanced calm professionalism with approachability. The visual identity and messaging needed to feel authentic, peer-driven, and credible, reinforcing the idea that support is available without stigma or exposure.

Through collaboration with mentors and community partners, the students built not just a service, but a movement of awareness and connection. The tool’s simplicity and impact earned Streetlight top honors at the 2025 Aspen Challenge, standing as a model for how youth-led design can drive meaningful change.

Streetlight represents the power of communication, compassion, and creativity — a small but mighty system illuminating the path toward health, housing, and hope.

Focus Areas:
Creative Direction, Logo Design, Brand Alignment, Color Development, Visual Identity

The Trauma Informed Behavior-Based Intervention (TIBBI) program, created by The Italian Home for Children, represents a forward-thinking approach to supporting children and families through trauma-informed care. My role was to develop a logo and visual identity that communicated the program’s compassionate, research-driven mission while aligning seamlessly with the branding of both The Italian Home for Children and its partners — Brigham and Women’s Hospital and Mass General Hospital.

The creative direction focused on connection, growth, and resilience. The logo was designed to feel both clinical and human — a balance that reflects TIBBI’s evidence-based methods and its focus on empathy. The form incorporates subtle organic elements to suggest healing and transformation while maintaining a clean, modern aesthetic suitable for healthcare and education contexts.

The color palette was carefully adapted to complement the established identities of all partner institutions. By integrating hues from each organization’s brand systems, the resulting mark feels unified and collaborative — visually reinforcing the shared mission behind the program.

Ultimately, the TIBBI logo and identity system provide a cohesive, professional foundation for the program’s outreach, educational materials, and internal communications. The result is a mark that conveys trust, compassion, and innovation — embodying the care and collaboration at the heart of trauma-informed practice.

Focus Areas:
Creative Direction, Campaign Design, Branding, Print & Digital Collateral, Environmental Design

The California: The Tour campaign for the California Highway Patrol Credit Union (CHPCU) was developed to bring energy, consistency, and statewide visibility to the brand’s member engagement initiative. Designed as a mobile experience that toured across California, the campaign required a system that could flex seamlessly between physical, digital, and promotional applications — all while reinforcing CHPCU’s reputation for trust, service, and community.

The creative direction focused on capturing the spirit of California — vibrant, approachable, and confident. This visual language created a cohesive identity that tied together event signage, vehicle wraps, promotional materials, and digital outreach.

Print collateral and environmental graphics played a key role in making the campaign tangible. Each piece was designed to feel consistent yet adaptable, from large-format displays and banners to smaller, member-facing handouts and branded giveaways. The color and pattern explorations helped bring a sense of warmth and momentum, mirroring the tour’s physical journey across California.

Ultimately, the California: The Tour campaign unified CHPCU’s outreach under one cohesive look and feel — a design system that not only celebrated the organization’s statewide presence but also strengthened its connection with members through clarity, pride, and visual energy.

All work presented below is attributed to Merlot Marketing and was completed on a contract basis.

Focus Areas:
Creative Direction, Brand Identity, Logo Design, Color Development, Social Media Design, Empowerment Branding

Developing the brand for J. Nicole’s Strong Babe Club was an opportunity to create a visual identity that celebrates strength, confidence, and community. Founded by Jill Nicole, a Florida-based personal trainer with three years of experience, the Strong Babe Club was built to help women elevate their physical and mental health through empowerment, consistency, and support.

The creative direction focused on balancing femininity and power — designing a brand that feels motivational without being cliché. The logo blends confident typography with modern simplicity, while the supporting color palette brings warmth, energy, and optimism. This combination allows the brand to feel approachable yet aspirational, resonating with women at every stage of their fitness journey.

Supporting materials — including social media graphics, promotional assets, and digital templates — were designed to maintain consistency across all channels, reinforcing the club’s message of community and empowerment. The system gives Jill the flexibility to grow her platform, host events, and build a loyal following while staying visually cohesive.

Ultimately, the Strong Babe Club brand captures the energy and authenticity at the heart of Jill’s mission: helping women feel strong, supported, and confident — both in the gym and beyond.

Focus Areas: Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media.

Ryan from Willow Co. reached out to explore creating an individual brand to diversify their presence beyond photography and videography. Having played a key role in my wedding day, I was excited to collaborate on evolving their brand.

Focus Areas: 
Creative Direction, Branded Materials, Brand Strategy, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media, Video Production.

Designing the logo for MyUnionPrinter.com was an exercise in capturing the essence of union craftsmanship and the strong sense of community that defines the brand. The logo needed to be both modern and timeless. It incorporates legacy elements of the previous logo, as well as including elements that are found in a Union Bug. I chose to focus on strong, bold typography that conveys a sense of stability and trust. The typeface was carefully selected for its readability and classic appeal, ensuring that it would stand the test of time. The incorporation of subtle design elements, such as clean lines and balanced proportions, helped to create a logo that is both impactful and versatile, suitable for various applications across the site and marketing materials.

The color scheme was a critical aspect of the design, chosen to reflect the brand’s commitment to quality and its roots in union values. I opted for a palette that combines deep, authoritative tones with a touch of vibrancy, striking a balance between professionalism and approachability. The logo's simplicity allows it to be instantly recognizable, while its thoughtful details hint at the brand’s deeper mission. Overall, the design process was driven by a desire to create a logo that not only stands out visually but also resonates with the integrity and pride of union labor, embodying the core principles of MyUnionPrinter.com.

Focus Areas: Creative Direction, Logo Development, Event Design, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

Postal threw their annual “Opptoberfest” at the SaaSter Conference. A few weeks out from the event I got to work creating a new Logo and brand for the event to help it stand out from it’s past look which was quite dated. Taking influence from traditional Festbiers utilizing a blue diamond pattern and vibrant orange accents.

Focus Areas: 
Creative Direction, Design System, Branded Materials,

The logo for Carnes Bookkeeping Services in Middleboro, Massachusetts, has a clean, modern feel that reflects the business's focus on helping clients stay organized and on top of their finances. With simple, approachable lettering and a fresh, balanced color scheme—think calming blues or greens—it’s designed to feel professional but still friendly. The icon ties in with themes of growth and stability, showing that Carnes Bookkeeping is all about helping local businesses succeed while making the process easy and stress-free.

Using the initials for the business, I created letters from scratch to resemble a paned window, or the separation of 2 floors between the MN/HS. Additionally, The shape mimics a typical gable roof. The separation of colors creates great contrast, causing image will stand out on any application it is placed on for clothing or printed item. Finally, the font is Futura, which is a common system font on most machines apple and windows; so it should be easy to stay consistent and on-brand without speciality elements.