Focus Areas: Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media.

Ryan from Willow Co. reached out to explore creating an individual brand to diversify their presence beyond photography and videography. Having played a key role in my wedding day, I was excited to collaborate on evolving their brand.

Logo | Brand: Aquidneck Island Land Trust

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials, Print Design, Style Guide

M Design Co. partnered with the Aquidneck Island Land Trust in November 2024 to revitalize its brand, reflecting the organization's deep commitment to conservation and the future of Aquidneck Island—one of Rhode Island’s most vital natural and recreational landscapes. The project culminated in a comprehensive brand style guide and a visually compelling annual report, unveiled at the Trust’s annual meeting on January 29, 2025. With this foundation in place, the next major phase is a complete website overhaul, designed to be mobile-friendly, fast-loading, and user-focused. A key feature will be interactive trail maps, ensuring that hikers and outdoor enthusiasts can easily navigate and explore the island’s preserved lands.

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials

When Ashley, the owner of GetFit in Bridgewater, reached out to M Design Co., she was looking for a fresh, professional logo to replace the one her gym had quickly thrown together years ago. With only a week to deliver, M Design Co. embraced the challenge, crafting a sleek, modern design that embodies GetFit’s energy and commitment to fitness and community. The new logo features bold typography and clean, dynamic elements, creating a timeless identity that aligns perfectly with Ashley’s vision. It was a fast-paced project, but the result is a brand that will stand strong for years to come.

FOCUS: Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media

The Newport Paddle Festival is a fun day of learning, skill development and community building among Rhode Island paddlers. It also brings together the paddling community and nonprofit organizations focused on the environment and access for all. Whether a new or experienced paddler, there is something for everyone.

Brand development began in June, where we figured out the core elements and needs for the event which was less than 60 days away. I wanted to fully encompass the elements of paddle craft but also create a brand that would be evergreen for use in future iterations. This being my first festival, I thought through all elements and how this project could scale in the future to larger format signage, way finding systems, promo materials, and social assets.

Sponsors included The Newport Harbormaster, the U.S Coast Guard Auxiliary, and the Kayak Centre. Featured nonprofits like the Rhode Island Canoe and Kayak Association, Aquidneck Land Trust, Save the Bay, Appalachian Mountain Club and Friends of the Waterfront. Sponsorship support is provided by BankNewport, Discover Newport, Gill Marine, M Design Co. and Reynolds DeWalt.

Focus Areas: 
Creative Direction, Branded Materials, Brand Strategy, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media, Video Production.

Designing the logo for MyUnionPrinter.com was an exercise in capturing the essence of union craftsmanship and the strong sense of community that defines the brand. The logo needed to be both modern and timeless. It incorporates legacy elements of the previous logo, as well as including elements that are found in a Union Bug. I chose to focus on strong, bold typography that conveys a sense of stability and trust. The typeface was carefully selected for its readability and classic appeal, ensuring that it would stand the test of time. The incorporation of subtle design elements, such as clean lines and balanced proportions, helped to create a logo that is both impactful and versatile, suitable for various applications across the site and marketing materials.

The color scheme was a critical aspect of the design, chosen to reflect the brand’s commitment to quality and its roots in union values. I opted for a palette that combines deep, authoritative tones with a touch of vibrancy, striking a balance between professionalism and approachability. The logo's simplicity allows it to be instantly recognizable, while its thoughtful details hint at the brand’s deeper mission. Overall, the design process was driven by a desire to create a logo that not only stands out visually but also resonates with the integrity and pride of union labor, embodying the core principles of MyUnionPrinter.com.

Focus Areas: 
Creative Direction, Design System, Branded Materials,

The logo for Carnes Bookkeeping Services in Middleboro, Massachusetts, has a clean, modern feel that reflects the business's focus on helping clients stay organized and on top of their finances. With simple, approachable lettering and a fresh, balanced color scheme—think calming blues or greens—it’s designed to feel professional but still friendly. The icon ties in with themes of growth and stability, showing that Carnes Bookkeeping is all about helping local businesses succeed while making the process easy and stress-free.

Focus Areas: Creative Direction, Logo Development, Podcast Branding, Branded Materials, Promotional Materials, Social Media

The logo for the Postal Podcast, titled "Taking Flight," was crafted to embody the spirit of innovation and exploration within the B2B sector. To begin, I focused on the dual concepts of flight and communication, integrating elements that evoke a sense of upward movement and connection. The color palette was chosen to reflect a professional yet inviting atmosphere, utilizing blues and greens to signify trust and growth. The typography utilized was to stay on brand but also allow it to be a bit more playful, Giving that feeling of take off during flight.

After meeting with the Economic Development Director, I created this spec work voluntarily for consideration by the town and committees on creating a universal brand system for our open spaces and parks.

The pitch was to create something that is clean, simple, recognizable, replicable, and timeless. It took cues from the classic National Park branding, as well as the trustees and DCR. While it did not gain traction, I was happy to take part in the exercise.